Nucleus LaunchIt Training Program

LaunchIt - Lean Startup Training for Start-ups and Early Stage Companies

Prime your business for product launch and/or investment

Prepare an investor- or consumer-oriented pitch

Intensive 10-week course with coaching

Understand the value of a Minimal Viable Product 

Validate your market prior to launch


The Lean LaunchPad Approach

Entrepreneurs will utilize the Lean LaunchPad methodology and the Business Model Canvas to brainstorm nine building blocks that constitute their businesses.  They’ll practice evidence-based entrepreneurship as they learn how to use a business model to brainstorm each part of a company and customer development to get out of the classroom to validate customer interest. Finally, based on the customer and market feedback gathered, they will use agile development to rapidly iterate their product or concept to build/design something customers will actually buy and use.

Expected Deliverables: validated market, validated business model, investor- or consumer-oriented pitch deck, refined elevator pitch

Who Should Attend

  • Startups and early stage companies of all kinds
  • Established companies planning to launch a new product or initiative


  • Entrepreneurs should expect to spend about 30 minutes each week listening to the Steve Blank Udacity course “How to Build a Startup” (
  • Entrepreneurs should expect to spend at least five hours each week outside of class conducting interviews and updating their canvases.
  • Entrepreneurs should be ready to present their updated Business Model Canvas to the group, every second or third meeting.

Build Your Network for Success

What many entrepreneurs like best about our program are the contacts they make. Each week begins with a presentation by a successful member of the local business community. Collectively they address a range of important topics – marketing, legal structure, sources of capital and more. After the featured presention, entrepreneurs work in smaller groups with a business coach.  Our coaches are knowledgeable entrepreneurs with an in-depth understanding of launching and growing a business. The LaunchIt program is an ideal setting to establish productive relationships with the speakers, coaches and fellow entrepreneurs.

Program Details

Classes: will meet one evening a week for 10 weeks from 6-9 pm on Thursday evenings from February 15, 2018 to April 19, 2018, inclusive.

Location: iHub (204 S. Floyd) on JD Nichols Campus for Innovation & Entrepreneurship

Cost is $895 per person; cost for second and third person involved in the same startup or business is $250/person.

Tuition Assistance for Spring 2018

Military Veterans: University of Louisville VetStart program will cover tuition costs and startup funds for up to five veterans. Details and the application may be found at Application deadline, including submission of all required documents, is Friday, January 26, 2018; successful veteran applicants will be notified of their acceptance by February 2, 2018.

University of Louisville faculty, staff, studentsThe University of Louisville NSF I-Corps Site program offers a competitive opportunity to full-time UofL faculty, staff and students AND ALUMS for up to $2,500 to cover the cost of LaunchIt and other eligible expenses. Applications closed for Spring 2018.

Space is Limited

Registrations will be accepted through February 6, 2018 or until class limit has been attained.  

Not Sure This Program is for You?

Attend a Lunch & Learn on Wednesday, January 31, 2018 from 12-1 pm at One Innovation Center (201 E. Jefferson Street, Louisville, KY 40202) third floor conference room. Coaches and previous program attendees will be available to answer questions; lunch provided. RSVP

Check out this LAUNCHIT VIDEO with insights by LaunchIt Coaches and LaunchIt Graduates.

Registration: Registration Form

Application for VetStart: Application Form



Elevator Pitch culminates Spring 2013 class

We recently completed the Spring 2013 LaunchIt program; 17 entrepreneurs participated, including 6 veterans from VetStart. Rick Kaestner of 2DI was the winner of the elevator pitch competition that was held on the last night of class (winner pictured here with business coach Greg Langdon).










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